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כמו בכל אסטרטגיה שיווקית אחרת, גם בקידום אתרים חשוב להבין את גודל השוק ואת מידת התחרותיות מולה מתמודדים.
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תארו לכם שיום אחד אתם מחפשים את שמכם המלא בגוגל, ומקבלים תוצאות חיפוש בעייתיות (במקרה הטוב) או מכפישות (במקרה הרע). לפעמים זה בא לידי ביטוי גם בהשלמות האוטומטיות של גוגל, לפעמים מדובר בתוצאות בעייתיות גם בפייסבוק ובפרופילים חברתיים אחרים.
כתיבה שיווקית חשובה להנעת הגולש לפעולה (בעיקר באתרים לעסקים; פחות באתרים / בלוגים אישיים). הנה כמה מקורות מידע שיסייעו לכם:
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